The Saltine Challenge at Y&R Chicago

Sometimes boredom hits the creative minds of ad men. So what do they do? The Saltines Challenge. The goal is to eat 6 saltines in 60 seconds. It seems simple enough. However, no beverages are allowed during the competition. You must eat the saltines dry. Also, you must swallow the saltines. You haven’t eaten the cracker if you’ve simply chewed it up. Me, Mike Ward and Tohru Oyasu took the challenge. Rainer was the “I don’t care” cheerleader, E.J. was the judge/clock, and Ben James was the cameraman. Click on the video and see if any of us was up to the challenge.

De vez em quando o tédio bate na maravilhosas mentes criativos dos publicitários. E o que eles fazem? O desafio das bolachas água e sal. Você tem que comer 6 bolachas água e sal em 60 segundos. Não é permitido beber nenhum líquido. Você tem que comer as bolachas com a boca seca. E não vale apenas mastigar, tem que engolir. Eu, Mike Ward e o Tohru Oyasu resolvemos tentar o desafio. Rainer era o expectador que num tava nem aí. E.J. era o juiz/cronômetro, e o Ben James foi o câmera. Só clicar o vídeo e ver se alguém conseguiu ganhar.

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