Yuzu – Ichigo (Strawberry)

Yuzu is a popular japanese music duo. This video for their song “Ichigo” is really well-shot. I’m always amazed at the craft of most japanese commercial  directors, and their peculiar attention to details; and always wondered how come they never made it big in the US. I guess there have been a few cases here and there like Nagi Noda (who among many great videos did the Coke spot with Jack White’s track), Mr Hide (with his Prius spot), and Kosai Sekine. Anyways, here’s Ichigo:


I saw this video a couple of years ago and thought it was pretty rad. The reaction face they got of the old lady passing by was priceless. Kosai Sekine is young japanese director, and has some really cool short films/ads/music videos, etc. One of his pieces that I really dig as well, is this awesome music video he directed for Jemapur. The music and image blend seamlessly. It’s very nicely executed. Check it below:

Eu vi esse vídeo pela primeira vez uns dois anos atrás, e achei muito loco. A reação da velhinha passando do lado da menina leva o vídeo pra um outro nível. Kosai Sekine é um jovem diretor japonês, e tem muitos trabalhos que eu admiro. Uma delas é esse vídeo que ele dirigiu pra uma banda japonesa chamada Jemapur. A música e as imagens formam um casamento perfeito. Cheque o vídeo abaixo: