Yuzu is a popular japanese music duo. This video for their song “Ichigo” is really well-shot. I’m always amazed at the craft of most japanese commercial directors, and their peculiar attention to details; and always wondered how come they never made it big in the US. I guess there have been a few cases here and there like Nagi Noda (who among many great videos did the Coke spot with Jack White’s track), Mr Hide (with his Prius spot), and Kosai Sekine. Anyways, here’s Ichigo:
This was made by their own fans, filming themselves from home. Pretty cool.